make it a habit
To give you an insight on what happens in the mind of a skin therapist when a client comes in and wants to start taking care of their skin, or just add to their system at home is, how sophisticated is this client when it comes to skin care.
I am sure that the people that I go to for training are cringing at this, because the first thought that should go through my head is, ‘What time of day does this person get oily?’, which would set in motion on what kind of skin I am working with. But let me explain.
For the most part, for better or worse, we are habit-forming creatures. It takes a few weeks to form a habit of doing something, and a bit longer to break it. In fact there have been studies that say it takes 4-6 weeks to break a habit. So if I have a client in front of me that wants to start the new year off right and wants to start a whole new system and conquer their skin challenges once and for all but can’t seem to wash their face at night, what good would it be for me to sell them a 5 part system? On the same hand if someone comes in and does have a 5-part system, but is constantly changing brands or products what good does it do for me to sell them the latest product on the market for their skin condition?
In sales training they always ask ‘What does it matter to you?’ Let them buy what they want. Then we get a myriad of ways to sell them everything they need. So what does it matter to me as a skin therapist? Integrity. I am in this career because I want to coach people in better skin health because; like it or not your skin defines you. When you look good, you feel good, and that makes me feel good.
So what does this have to do with skin health? Well it’s not about how many products are on your shelf, it’s about weather or not you use those products, AND you use them correctly. So my job as a skin therapist is to get you in the habit of skin health.
I always say start by getting a great cleanser and moisturizer. Products that are right for your skin and are versatile, a moisturizer that can be used both day and night. That’s it. Start forming a habit of washing your face and moisturizing. You’re probably laughing at this right now because its sounds silly and simple, but think about it for a second. How many times did you skip your skin care at night because you were too tired, or forgot? Why? because its not a habit.
If you’re more sophisticated with your skin care, then commit to a system and make it a habit until that product is used up. How are you supposed to know if the product is working for you if you are not using it over a period of time as directed by your skin therapist?
Then as your skin health habits form, you can add/adjust products to your system, and that’s when the magic happens.
So add to your New Year’s resolutions making skin care a habit!
Wash your face.
Geordie MacDiarmid is a licensed skin therapist, and owner of Ego Mechanix, and Est. with over 20 years experience in the skin care industry